COURSE INFORMATION
Language Category
Chinese Courses: Comprehensive Chinese I & II; Business Chinese I, II, & III; Intermediate Oral Chinese; Intermediate Chinese Reading; News Listening; Advanced Oral Chinese; Advance Chinese Writing; Chinese Through Video & Conversation; The Press Reading; Business Reading & Writing; and so on.
English Courses: ESL ( English as Second language ) level 1-6; Academic English-Presentation Skills; Academic Writing; Business English; as so on.
The Objective of these course is to increase your language skills, especially in Chinese and English. After taking these courses, you will be able to communicate in Chinese and English fluently, read and write articles in English and Chinese, and familiar with the terms, sentence, grammars commonly used in the business world. Your language skills will be improved from the academic perspective. Courses for students with different level of Chinese and English proficiencies are available. You are required to take at least 30 credits in Chinese language and show sufficient language and show sufficient language proficiency by passing IELTS 6.0 or equivalent, HSK3, and BCT3 to graduate from the program.
Chinese Culture Category
Courses: General Outline of China; Chinese Culture; Chinese Kung-fu; Tai-chi; Chinese Calligraphy & Painting; Chinese Business Culture & Etiquette; The Emergence of China: Implication for Management, Marketing & International Trade; Chinese Tradition Philosophy and the Application of The Art of the War in Business; and so on.
These courses help you understand Chinese culture and philosophy which shape the mental and behavior of Chinese people. you will correct your assumption and reduce the misunderstanding between your future Chinese friends and coworkers. By standing the classical works that is the crystallization of the wisdom of Chinese people, such the Art of the War, you will increase your competitive advantages for developing a unique working strategy mixing those of the East and the West.
Foundation Category
Basic Mathematics of Commerce: this course will help you review the basic mathematical skills of graphing, formulas for geometric measurement, systems of linear equations, logarithms and application to exponential growth and decay, triangle trigonometry and its application to geometry and measurements, connect your daily life with these basic math theories, and pick up the math skills commonly used in business world, such as interest, discount, counting, probability, and descriptive statistics, and so on.
Basic Statistics: The objective of this subject is a systematic commitment to show student how to convert data into meaningful information. Not only will this subject teach you to apply formulas to data and deriver results; it will also build your skills in choosing the suitable statistical tools for your analysis, interpreting the results of your work, and expressing your finding in meaningfully written reports.
Microeconomics: This course studies the economics behaviors of individual decision making units such as consumers, resource owner, business firms and the operations of individual markets in a free – enterprise economy. The main topics cover the theory of supply and demand theory of the firm, market allocation of resources, income distribution, competition and monopoly, governmental regulation of businesses and unions.
Macroeconomics: This
syllabus covers the main principles involved in the determination of real
income, employment and unemployment, the price level and inflation in an open
mixed economy, and the conduct of macroeconomic policy. You will acquire the
concepts of national income, unemployment, inflation, economic growth, and
international payment problems.
Management Essentials:
This course
cover the functioning and
administration of different types of complex organizations. the objective are
to expand and develop your understanding and appreciation of the subject and to
provide learning experiences that will enable you to understand the basic
principles the basic principles and theories associated with planning,
organizing , leading and controlling in management, which establishes the
knowledge base for future studies. the student will
also learn to analyze, interpret and understand the various issues using real
life examples .
Marketing Basic: This course equips you with the basic you with the basic of contemporary marketing to put them on the cutting edge of marketing. It provides an integrated introduction to the processes, functions and principles in the current marketing system. A managerial approach is employed to build a broad basic range of skills needed to sense, serve and satisfy customer needs now and in the emerging century. It covers role of marketing in the economy, types of markets, product development, distribution channels, pricing and promotion strategies, market research and management of the processes.
Organizational Behavior: Is looks closely at the study of the Interactions among people and groups in the societies where organizations abound. It focuses on topics like interpersonal and organizational behavior, motivation, communication, team building, leadership, diversity management, legal and ethical issues, and politics in organizations. The subject also takes a holistic approach and it looks at organizational culture, organization design and structure, cause of confliction and resolution methods.
Computer applications for Business: It exams the IT technology and computerized information systems, their economic, and social implication. It will introduce the applications of microcomputer hardware, personal productivity software, and communications in comtemporary business world. In addition , the course will defining and applying fundamental information processing concepts and techniques using the current version of leading software.
Information & Data Management: This course is designed to familiarize you with some of the core principles of computer – based information systems and their role in ensuring business competitive. You will learn to design, development, and use of database management systems in the business environment.
Essential of business: The course familiarizes you with an overview of the legal structures regulating international business laws and enables you to apply these laws to your given profession. You will learn the various legal business structures. Dispute procedures in an international environment and addressed with a special focus on the Chinese legal system. It also touches on such issues as contracts, human resources and employment from a legal perspective.
Managerial Accounting: This subject provides you with an understanding of the basic concepts and principles of accounting, development and use of accounting information for management decision making. Topics include double entry concept, the accounting process, special journal, subsidiary ledgers and control accounts, and the financial statements of merchandising businesses to give you a well rounded accounting background.
International Business: This course aims to develop your awareness of the changing environment in which international business takes place, the impacts of these changes on international business decision making and current global trends. This course encourages you to focus on critical elements of the external environment in which international business takes place and the influences of these elements of strategic decision making and change.
International Finance & Banking: you will be able to understand the role of a financial system and financial markets and evaluate theories of expectations and the stock market as well as credit market imperfections. You will get to research on the International Monetary Fund and investigate regulation of financial systems.
Business Ethics & Corporate Social Responsibility: This course addresses the issues and current trends in global corporate social responsibilities including social, environmental, cultural and economic responsibility. The subject analysis how transnational organizations deal with the increasingly complex issues of global social concern and how such organizations cope with the challenges and take advantage of the opportunities arising in the rapid changing global market. This course also discuss the application of our understanding of what is good and right to that assortment of institutions, technologies, transactions, activities, and pursuits that we call business. Apart from discussing general problems, emphasis is laid on the impact of the Chinese cultural tradition and its socialist market economic system. Cases will be provided for discussion and students are required to take an active part in it.
Knowledge Management: This course touches on the nature of information and knowledge and the exploration of social dynamics and knowledge management. You will get to appreciate the importance of know ledge management and its effectiveness in creating competitive advantage. This course allows you to understand leadership and skills required to effectively implement knowledge management process and knowledge capture, codification, transfer and creation.
Project Management & Case Analysis: You will be able to identify the critical success factors associated with successful project management, you will also apply project planning in the areas of scope and anticipated outcomes, risk management, budgeting and cost management and time management.
International Management for Innovation & Growth: you will be able to explain the role of multinational enterprises in the international business environment and key global players, identify the skills required to manage culturally diverse real and virtual teams. You will also understand the concepts of benchmarking and research on international legal issues as they relate to successful management practices in the international business environment.
Capabilities & Skills to Succeed in ad global Society: This course teaches you how to do a personal SWOT analysis, comparing personal and business performance, and design and carry out a personal plan for a better performance.
Business in Emerging Market: This course will give
you an understanding of the traditional challenges to business in emerging
markets, such as
Business Plans & Presentation Skills: This course is design to assist you in developing a clear business plan. It will explain the purpose of the plan, its formats and component and how to customize your plan according to the different environment. Hands – on exercises will give you the opportunity to practice this skill. This course also introduces the skills for you to present your plan, project or idea in the pubic.
Government & Business Relations: This course discuses the relation of government to business through regulation, political, legal, and social implications.
Internship: It provides an opportunity for you to demonstrate the knowledge skills and competencies acquired during the taught elements of the degree course in the last semester right before your graduation.
Integrative Project and Thesis: This course provides you with the opportunity to conduct research in your area of interest and present the data in an undergraduate thesis format. A thesis is conducted under the direct supervision of a faculty advisor.
Specialist Category
BUSINESS ADMINISTRATION
Human Resource Management: the objiective of the course is to allow individuals to understand the importance of human resource management (HRM) and to learn models of various human resource systems and activites, such as strategic HRM, external and internal environment affecting HRM, HR planning, recruitment, selection, training & development, compensation and benefits. The course will also allow learning to take place in the areas of performance management, occupational safety and health, employment relations and managing changing and learning.
Operations Management: You will be exposed to the different frameworks of studying operations management and production as organizational functions. Topcs covered in clued the survey of forecasting methods, production planning, inventory management, quality management, project management, supply chain management, JIT manufacturing, and so on.
Strategy Management: The subject aims to introduce the basic ideas of strategic management concepts and practices such as corporate and business stratagies, the process of strategic planning, analysis, implementation and control. It adopts multiple perspectives or views of strategy such as the resource-based perspective, the economic perspective and the stakeholders’ perspective.
Customer Relationship Management: This course allows you to understand and acquire the basic customer service skills which are necessary in enhancing your skills and confidence in handling customer satisfaction. It covers customer relationships management (CRM) and customer driven, market-based management practices that assist an organization in attracting, satisfying and retaining customers’ profitability. You will learn the skills to utilize CRM more accurately in evaluating the marketplace, competitors and determine the lifetime value of customers.
Business Management for Multinational: Corporation cultural influences on management are examined in a global business environment. This course help you understand the sociocultural and political global environments and able to make sustainable decisions that truly utilize the synergy effect of the adver of the internet and globalization process.
Cross Cultural Communication for Effective Leadership: Upon completing this course, you will be able to conceptualize and understand the value of diversity in terms of creating and sustaining competitiveness through generating creativity and innovation. You should also understand the difficulties created by cultural differences and be able to suggest creative ways in which these problems maybe effectively managed. You will also appreciate the critical nature of core values to the individual and to the company, explore cross cultural verbal communication styles, investigate non-verbal communication concepts and explain affective and cognitive filters.
Innovation & Entrepreneurship: This module is for student interested in owning and operating their own business; students desiring hands-on, real-time experience in helping start up a business. It aims to prepare you in the understanding of the rise of a creative knowledge economy and investigate the creativity-innovation-entrepreneurship network. This course also allows you to investigate culture and entrepreneurship and the attributer of entrepreneurial enterprise.
Logistics & Global Supply Chain Management: This course also provides you with basic knowledge and basic analytical methods of business logistics management, including supply chain management (SCM). Topics including order processing, transportation, warehousing, inventory control, supply management and purchasing and the interactions between firm’s strategic decision and logistics operation in both domestic and international trade environments are discussed.
Specialist Category
INTERNATIONAL TRADE
Customer Relationship Management: This course allows you to understand and acquire the basic customer service skills which are necessary in enhancing your skills and confidence in handling customer satisfaction. It covers customer relationships management (CRM) and customer driven, market-based management practices that assist an organization in attracting, satisfying and retaining customers’ profitability. You will learn the skills to utilize CRM more accurately in evaluating the marketplace, competitors and determine the lifetime value of customers.
Cross Cultural Communication for Effective Leadership: Upon completing this course, you will be able to conceptualize and understand the value of diversity in terms of creating and sustaining competitiveness through generating creativity and innovation. You should also understand the difficulties created by cultural differences and be able to suggest creative ways in which these problems maybe effectively managed. You will also appreciate the critical nature of core values to the individual and to the company, explore cross cultural verbal communication styles, investigate non-verbal communication concepts and explain affective and cognitive filters.
Innovation & Entrepreneurship: This module aims to prepare you in the understanding of the rise of a creative knowledge economy and investigate the creativity-innovation-entrepreneurship network. This course also allows you to investigate culture and entrepreneurship and the attricutes of entrepreneurial enterprise.
Strategy Management: The subject aims to introduce the basic ideas of strategic management concepts and practices such as corporate and business strategies, the process of strategic planning, analysis, implementation and control. It adopts multiple perspectives or views of strategy such as the resource-based perspective, the economic perspective and the stakeholder perspective.
International trade & Finance: This course emphasizes the creation of an effective business financial strategy for foreign markets by way of imports and exports, including the role of foreign currency, exchange risks and intellectual property protection. You, at the end of this course, will learn to create effective business strategy for foreign markets and understand ethical trading and corporate social responsibility.
E-commerce in the Modern Global Economy: This course surveys the emerging internet technology involving business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C) forms of trade. Topics cover quantitative decisions and negotiation analysis techniques as well as auction and market trade mechanisms.
Logistics & Global Supply Chain Management: This course also provides you with basic knowledge and basic analytical methods of business logistics management, including supply chain management (SCM). Topics including order processing, transportation, warehousing, inventory control, supply management and purchasing and the interactions between firm’s strategic decision and logistics operation in both domestic and international trade environments are discussed.
International Trade Practices: This course provides you with the complete about the procedures of importation and exportation. It emphasizes on international trade practices, international trade law and regulations. You are to be expected to have an overall knowledge of the terms and conditions in a sales contract of goods, understand duties and responsibilities of different parties involved in an international transaction and know the risks that might be encountered during the transaction. Finally, you will learn the procedures for conducting a international transaction.
International Settlement: The course is designed to provide you with basic principles and practical business knowledge regarding international settlement. You will learn the different payment instruments and methods in routine international settlement business. Topics include payment instruments, models of settlement, business document and trade finance.